We were tasked to create a Social Media Engagement Campaign for a brand of our choice, and my group chose Glossier since we all appreciated their branding and aesthetic on both a personal and professional level. Our professor said the goal was to create an idea that would “go viral,” so we drew inspiration from Glossier’s already trending in-store mirrors displaying positive self-love messages and decided to make desk and phone case versions to be able to bring that in-store concept home. On top of that, we decided to make the message customizable with stickers matching the brand’s aesthetic because Glossier believes the only person who gets to define what beautiful is is you.

Below is the proposal we presented to the class.