This assignment for my Ad/PR Design class required us to create a poster encouraging college students to register to vote in the 2024 election, with a clear call to action and neutral political affiliation. After carefully considering the target audience of undergraduate college students (ages 18-22) whose attention is not only hard to grab but difficult to maintain, I decided to go with a raunchy, eye-catching tagline that is blown up to take up more than half of the poster’s space, drawing the viewer in and encouraging them to take a closer look at the small print.