We were assigned to come up with a tagline for Preserve Triple Blade Razors using the information below. While the project was only to come up with the tagline, I took it upon myself to actualize the ad as a print ad on InDesign.

CREATIVE BRIEF:
Many razors on the market actually hurt or cause cuts, razor burns or nicks no matter how careful the user is. But Preserve Triple Blade Razors are different. They have ergonomic handles that enhance performance and control. The trio of blades are designed to give both men and women a clean, smooth, effortless shave, with titanium-covered blades to ensure long life, and a lubricating strip with Vitamin E and aloe for maximum closeness and comfort.

Preserve razors are also different because they are made in the USA with no animal testing done in the development of the blades. What’s more, they’re made out of recycled yogurt cups, making them completely recyclable and good for the environment.

• Target Audience: Eco-conscious men and women, aged 20-35, who prioritize sustainability and performance. They lead busy lives but care about reducing their environmental footprint. They want a razor that provides a high-quality shave without compromising on ethical values like recyclability and cruelty-free practices.

• Insight: Consumers want both high-performance grooming and sustainability. They are tired of choosing between an effective shave and products that align with their values.

• The single most important thing to say: You don’t have to compromise a smooth shave for a sustainable lifestyle.